A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks.
Evolution = Adaptation. Current social media giants are struggling to keep up with new challenges, mobile amid one of them. Google wasn’t able to define a consistent social strategy with Google+ falling into oblivion. Time will tell if they get it right in the mobile space.
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