Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile

See on Scoop.itProgramming

A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. 

Camilo Rivera‘s insight:

Evolution = Adaptation. Current social media giants are struggling to keep up with new challenges, mobile amid one of them. Google wasn’t able to define a consistent social strategy with Google+ falling into oblivion. Time will tell if they get it right in the mobile space.

See on searchengineland.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s